Top sponsoring by MERKUR

The MERKUR GROUP's heart beats for sport and entertainment. With our umbrella brand MERKUR, we are strongly committed to supporting athletes and clubs. Our commitment extends far beyond the promotion of sporting activities and also includes our initiatives in social projects and in the cultural sector.Numerous amateur and professional clubs from various sports rely on our support - and have often done so for decades. Whether women's or men's sport, we promote both with enthusiasm.

Our commitment is not only visible in the renowned sports venues, some of which bear the name of our group of companies, such as the MERKUR SPIEL ARENA in Düsseldorf, but also in innovative festival concepts and TV sponsorships that bring the joy of the game directly to the people. It is important to us to increase the visibility and awareness of our brand and at the same time to position ourselves as an attractive employer.

Stadiums

MSA-Außenansicht_3_copyrights_DLIVE_PeterWeihs

MERKUR SPIEL-ARENA

The MERKUR sun has been shining on and in the multifunctional arena in Düsseldorf since 2018. With a capacity of over 55,000 seats, it serves as the home ground of Fortuna Düsseldorf and a venue for major events such as concerts, welcoming over one million visitors every year.As a partner of the sports city of Düsseldorf, the MERKUR umbrella brand also supports various local clubs, including Düsseldorfer EG, Borussia Düsseldorf, the Düsseldorf Beach Royals and, of course, the Düsseldorf Olympic team.

MERKUR Arena

csm_Heaser_Verein_1150_330_eacb2f98d3_720_409_FIX

Cashpoint Arena

The MERKUR sun also shines in Altach, Austria: since 2007, our subsidiary Cashpoint has owned the naming rights to the football stadium of SCR Altach - a sports club that is also supported by MERKUR and Cashpoint.

OWL Arena

The name ‘OWL Arena’ of the stadium in Halle/Westphalia reflects the strong connection to the region. Among other things, it is the venue for the globally renowned ATP 500 tennis tournament TERRA WORTMANN OPEN. Together with twelve other well-known companies from East Westphalia-Lippe, the MERKUR GROUP is participating in the new sponsorship concept in order to secure the future of the arena and the events.

Soccer

RB Leipzig

Since 2024, we have been supporting the club, which has not only caused a stir in the 1st Bundesliga, but also won the DFB Cup in 2023 and even celebrated impressive successes in the Champions League. We accompany the team on its way to further victories and are delighted to be part of this dynamic success story.

Fortuna Düsseldorf

The naming rights to their home ground were followed by the partnership with Fortuna Düsseldorf in 2019. Since then, we have been a companion of the second division club with our umbrella brand MERKUR and look forward to experiencing exciting moments on the pitch together with the fans in Düsseldorf.

1. FC Köln

If you drive just under 50 kilometres down the Rhine, you will come to the next MERKUR partner club. We have been a premium partner of ‘Effzeh’ since the 2023/24 Bundesliga season, which means that our MERKUR sun now also shines in the RheinEnergieSTADION.

Arminia Bielefeld

As part of the ‘Bündnis OWL’, MERKUR has long been a supporter and exclusive partner of the club. The fans of Arminia Bielefeld are at least as loyal as the sponsors. After the last few years, which have not been very successful in sporting terms, the people of Bielefeld and Merkur continue to support the German sports club. Not least because of the regional proximity, we are pleased to be behind ‘the blues’.

VfL Osnabrück

Since the 2022/2023 season, MERKUR has been the exclusive partner of the ‘purple and whites’ and supports the club at Bremer Brücke. We are also delighted to be the exclusive partner of the 3rd division club VfL thanks to our regional proximity and the university location.

MSV Duisburg

In Duisburg, which is also home to one of our large MERKUR SPIELBANKEN banks, we have been a sponsor since spring 2024 - as additional support for the final spurt of the season. But even after the unfortunate relegation to the regional league, we continue to stand by the Zebras and, of course, hope for a direct promotion.

Team-HFC-neustes2-scaled-e1698844917825-2000x1152

Hallescher FC

With our subsidiary, MERKUR SPIELBANKEN Sachsen-Anhalt, we are not only represented in the state with three locations in Halle, Leuna and Magdeburg, but can also be seen as a premium partner on various advertising spaces of the regional division club Hallescher FC.

SC Paderborn

Our umbrella brand MERKUR has been the exclusive partner of the second division club since 2022. We are delighted to accompany another top club from East Westphalia on its journey as a partner.

SCR Altach

Our subsidiary CASHPOINT is the main sponsor of the Austrian Bundesliga club, which plays its home matches in the CASHPOINT Arena.

Preußen Espelkamp Bande Montage 2023-08-09

FC Preußen Espelkamp

As the main sponsor, our umbrella brand MERKUR has been backing the club for many years, thereby supporting local football. As the MERKUR GROUP has its headquarters in Espelkamp and neighbouring Lübbecke, we feel a particularly close connection to the club.

Tusa Düsseldorf

We are delighted to have been able to support women's football as an exclusive partner since 2018 and thus maintain another exciting partnership in Düsseldorf.

Handball

1630591408-tus_n_luebbecke_teambild_45x29

TuS N-Lübbecke

We have been supporting TuS N-Lübbecke for decades and have been the main sponsor for many years. As part of the MERKUR GROUP's headquarters is located in Lübbecke, we feel closely connected to the club. This is certainly also due to the great enthusiasm for handball in the Gauselmann entrepreneurial family, which is heavily involved with the Bundesliga club.

GWD Minden

Our umbrella brand MERKUR is a supporter of the ‘green and white’ handball club, not least because of its local ties. GWD currently also plays its home games in the Merkur Arena in Lübbecke due to the hall situation in Minden.

TBV Lemgo Lippe

As a partner, we stand behind the Bundesliga first division team with our umbrella brand MERKUR and above all with Merkur Spielbank Bad Oeynhausen and are delighted to be able to celebrate success together and promote first division handball in the region.

Bergischer HC

MERKUR has supported the ‘Bergische Löwen’ as an exclusive partner since 2018.

(HBL) Super Cup

We have been an official partner of the Handball Bundesliga for over ten years and are represented with our MERKUR umbrella brand at all top events, including the Super Cup, where the strongest teams regularly meet.

REWE Final4

As an official premium partner of the REWE Final4 and long-standing supporter of the Handball Bundesliga, our MERKUR sun can be seen on the centre circle and LED boards of the large handball arena.

Further partnerships in sport

Pressebild_Gauselmann-Gruppe-unterstuetzt-30.-Terra-Wortmann-Open

Tennis

As a premium partner of the TERRA WORTMANN OPEN, we stand with MERKUR Freude am SPIEL on the sideline to support tennis at the highest level. Our umbrella brand MERKUR is also on the sidelines as the main sponsor of TV Espelkamp.

preview-istaf_indoor_dus_29012023_155150_KB_3309.jpg-XXL

Olympic disciplines

Since 2023, we have been supporting the German water jumper Jaden Eikermann as the main sponsor with MERKUR SPIELBANKEN and accompanying him on his way to the Olympics. We were also recently an exclusive partner at the Canoeing World Championships and the German Gymnastics Federation Championships in order to support top athletes in these disciplines. Since 2018, we have also been committed to the Düsseldorf athletes and the Düsseldorf Olympic team and show our support for local talent.

American Football

Down! Set! Hat! As an exclusive partner, our umbrella brand MERKUR has backed the Paderborn Dolphins since 2022 and the Minden Wolves since 2020. We have also been supporting the Düsseldorf Panthers as an exclusive partner since 2018 and together we focus on strong team play.

Table soccer

For more than a decade, MERKUR has been the main sponsor of the German table football league and is passionate about the fast-paced game.

22_09_09-gauselmann-gruppe-wird-premium-partner-der-girolive-panthers

Basketball

Since 2022, we have been throwing our full support behind the Osnabrück GiroLive Panthers in the women's Bundesliga, and since 2023 we have also been an exclusive partner of the Syntainics MBC, also a women's Bundesliga team, and BBG Herford.Since 2018, we have also been the exclusive partner of the ART Giants and are proud to accompany all these teams on their way to the next basket.

FC Renntag 2024_Assistent gewinnt Grand Prix Aufgalopp_Sabine Effgen-132

Equestrian sport

We are at the forefront of equestrian sport: Aachen is not only home to a MERKUR SPIELBANK, which is located directly in the Tivoli, but also to the prestigious CHIO Aachen event, which we have been supporting for two years.We are also passionate supporters of the racecourses in Düsseldorf and Cologne. Together with these renowned partners, we make our contribution to exciting competitions and first-class equestrian sport action!

Festivals

PAROOKAVILLE

The MERKUR CLUB CASINO has already been represented several times at the PAROOKAVILLE Festival in Weeze, one of the largest festivals in Europe. As an exclusive partner, we were able to present an attractive entertainment programme that brought visitors closer to our world of gaming.

MACHMA LAUDAAA

As a partner of the "MACHMA LAUDAAA" party festival, we are up close and personal when the hottest acts from the party, pop and DJ scene come to Hille in East Westphalia.

World Club Dome

In the "biggest club in the world", the World Club Dome, we repeatedly presented ourselves with the MERKUR Club Casino in Las Vegas style and gave our guests an insight into our gaming world.

TV Sponsorings

RTL Turmspringen

The MERKUR GROUP has already been an official sponsor of the ‘RTL Turmspringen’ television event several times. The 12 x 12 metre MERKUR sun on the bottom of the diving pool was seen by around two million television viewers in addition to the numerous visitors on site.

Promi Darts-WM

We are also a partner of the "Promi Darts-WM", in which international darts professionals compete against each other alongside celebrities.

Autoball WM

As a sponsor of the Autoball World Cup, our MERKUR sun can be seen in the center circle when celebrities get behind the wheel to maneuver a ball into the goal in duels.

Commitment in the region

Allowing their region to share in the company's success is a matter close to the hearts of the entire founding Gauselmann family. In addition to numerous amateur clubs, the Paul and Karin Gauselmann Foundation continuously supports a wide range of social, cultural, sporting and health projects.

The company sports association BSG MERKUR Gauselmann e. V. has also been supported by the entrepreneurial family for more than 30 years. With around 1,000 members in 21 different disciplines, it is one of the largest company sports associations in North Rhine-Westphalia. The representatives of the individual divisions have already excelled in numerous competitions and tournaments. The footballers even became world champions in the small pitch in 2018.

spende-an-andreas-gärtner-stiftung_720_405_fix (1)

Contact

MERKUR is a flexible and versatile partner for sport and culture.

Are you interested in a partnership? Feel free to contact us!

sponsoring@gauselmann.de